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Evaluation ViewAttendees 9

Pre-Conference Session

Community Partners & Continuum of Care

PC13 - Inspiring Hope Through Peer-to-Peer Storytelling in an Integrated, Data-Driven Marketing Campaign

Sunday, May 19, 2024
10:00 AM – 12:00 PM PST
Location: Willshire Ballroom
CE: 2.0
Presentation Summary: Connecting the head and the heart through data and lived experiences is the winning formula for behavior-change campaigns. KPS3–a marketing agency based in Reno, Nevada–has worked together with the Nevada Department of Health and Human Services (DHHS) to develop many compelling, integrated campaigns rooted in research, data, partnerships, and peer-to-peer storytelling to raise awareness of resources, address stigma and connect people to treatment options.

During the presentation, we will explain our process for developing a campaign and show how research and strategy come together to drive creative concepts. Attendees will see examples of campaigns that moved people to action while gaining an understanding of reporting metrics, how to define and connect with a target audience, and how to tell personal stories with respect and compassion.

Finally, attendees will be able to ask questions of the panel. At the end of the presentation, attendees will walk away with an understanding of how to approach a behavior-change campaign that aligns with their goals, how to set key performance indicators, and create inspiration and hope for people and loved ones impacted using opioids.

Learning Objectives:

At the completion of this activity, participants will:
  • Discuss how marketing and advertising can help breakdown stigma and change behavior.
  • Create a partnership network to develop a collaborative state-wide initiative that focuses on hope and peer-to-peer storytelling.
  • Apply marketing data to inform a targeted messaging strategy as we as developing elements of an integrated, digital marketing campaign.